Saturday Academy – Week 4
Notes: >>PSD FILE FROM CLASS
1. HIERARCHY
CONTRAST
1. scale - large vs small
2. value - light vs dark
3. depth - foreground vs background
4. space - positive vs negative
FOCAL POINT
CALL TO ACTION
Persuade
Inform
Entertain
Hollywood Bowl/Band
Email Blast
Purchase Tickets - button
Day and Time
Cross Promotion
Mandatories
Hollywood Bowl Logo
Contact
Legal
PSD
Raster - pixel based graphic
Vector - shape based graphic