Art 446 – Week 1B Notes

Today:

1. lecture what is packaging/branding?

2. Project 1 assignment – mood boards / naming

3. Cube Project Demo

Perceived Value

• – embossing
• – UV coating
• – die cuts
• – spot varnishes
• – foil stamping
• – engraving
• – substate (paper/materials)
• – frosting

Brand ID.

Overall Look/Feel of the product.

1. Brand

2. Product

3. Product Variation

Eventually design 5 skews –

minimum of 3 structures

3 can be of product (3 variations)

Competitive Advantage

S.W.O.T.

Strengths

Weaknesses

Opportunities

Threats

HOMEWORK:
3 moodboards + 30 names due Tuesday.