Project 3 / Health + Beauty
“Unless you can begin with an interesting problem, it is unlikely you will end up with an interesting solution.”
–Bob Gill
Visit a cultural store and find a health and beauty product where the packaging design language is mostly in a foreign language. You are to translate and redesign/rebrand the product for an American audience. You can alter the language and naming as you see fit as long as it follows your initial research and assessment of the marketplace.
A minimum of 5 package mock ups with product variants must be developed.
Schedule:
PROJECT KICKOFF
RESEARCH DUE
PROJECT 1 DUE FINAL CRIT
P1 Photoshoot
Thumbnails Due
P2 Type Treatments / Logotype
Comps Critique
Revision/Lab
LECTURE: PORTFOLIOS
Mini Mock Up Critique
Project 3 Kickoff
Project 2 Final Crit