Project 3 / Health + Beauty

“Unless you can begin with an interesting problem, it is unlikely you will end up with an interesting solution.”
–Bob Gill

Visit a cultural store and find a health and beauty product where the packaging design language is mostly in a foreign language. You are to translate and redesign/rebrand the product for an American audience. You can alter the language and naming as you see fit as long as it follows your initial research and assessment of the marketplace.

 

A minimum of 5 package mock ups with product variants must be developed.

Schedule:

PROJECT KICKOFF

RESEARCH DUE

PROJECT 1 DUE FINAL CRIT

P1 Photoshoot
Thumbnails Due

P2 Type Treatments / Logotype

Comps Critique

Revision/Lab
LECTURE: PORTFOLIOS

Mini Mock Up Critique

Project 3 Kickoff

Project 2 Final Crit