Project 1 / Food + Beverage

Redesign or concept new packaging for an existing food/grocery store chain in the Los Angeles area. Research to include a class evaluation review presentation of products old packaging, current history of the grocery store, and current competitive analysis.

Research aspirational brands, competitive brands and consumer value. Emphasis is on practical protection and structure of your product. Development of overall brand for different structures.

A minimum of 5 package mock ups with product variants must be developed.

 

PROJECT OBJECTIVE:

To emphasize product and consumer market research, preliminary preparation, organization of information, imaginative creativity, conceptual uniqueness and appropriateness, layout and composition, effective use of exciting imagery, color, typography as related to the product, readability, overall visual impact and message, project consistency, and technical finish of comps and final presentation.

 

PROPOSED SCHEDULE:

 

INTRO
LECTURE: GD PROCESS + TOOLS
LECTURE: WHAT IS PACKAGING?
CUBE EXERCISE Kickoff
BLOGS!

LECTURE: ANATOMY OF A PACKAGE
LECTURE: UNDERSTAND YOUR BRAND
PROJECT 1 KICK OFF
CUBE DEMO

IN CLASS PRESENTATIONS

Sketches Due in class for Structure
5 for each package type. 10 total. View this link for quality of sketches.
CUBE DUE

Lecture: Layout Imagery
LECTURE: STUDENT SAMPLES AND EXECUTION

9/16
R1 comps due. Printed.
Face of packaging and any other design material

9/18
Revised Comps. Product/Brand/Variation

9/23
Mini Mock Ups Due GROUP CRITS
Project 2 Research Launch

9/25
Lecture / Student Execution Samples
Project 2 Research Due

9/30
Final Project 1 Due for Internal Crit

10/2
Presentation to Susan Dickman

 

*schedule subject to change